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For independent boutiques with 1 to 3 stores

Boutique CRM for small boutiques and clothing stores

A boutique CRM remembers what every regular bought, their sizes and the brands they love, and tells you each morning whom to text and why. Clientele reads your POS export, ranks clients by the value of the next conversation and drafts the message, so repeat sales stop depending on the owner's memory.

  • A short list of regulars to contact every morning
  • New arrivals matched to the clients they fit
  • Texts from the shop number, with consent per channel
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Client list
Sample list

No account needed Sample clients are invented Uploads are deleted after 24 hours Download sample CSV

Try it with the sample boutique or upload a CSV of up to 200 customers from your POS.

Where small boutiques lose repeat sales

Your best customers are already in the POS, and nobody is calling them

In a boutique of two or three people, the top 50 regulars usually bring in a large share of the year's sales. The owner knows most of them by name. What nobody has is the time to sit down each day, scroll through hundreds of customers and decide who should hear about the new linen arrivals, whose birthday is next week, or who has not been in since spring.

So the outreach happens when someone remembers, from whoever's phone is closest. Then a part timer leaves, and with her goes a camera roll full of client photos and half the store's text threads.

Boutique associate sending a WhatsApp clienteling message with a product photo to a client from the store floor

New arrivals nobody hears about

The shipment of cashmere lands on Tuesday. The six women who bought cashmere last fall find out when they walk past the window, if they do.

Holds and special orders that slip

A client asks you to hold a dress in a 6 until Saturday or to call when the boots come in. It lives on a sticky note by the register.

Regulars who quietly drift

A customer who spent $1,800 last year has not been in for five months. Nobody notices until she shows up wearing another shop's bag.

The Money Feed in a boutique

A boutique CRM that hands you the day's outreach before you open

Every morning each person on your team opens Clientele and sees a short list: who to contact, why today, what the sale could be worth and a drafted message that sounds like them. You approve, tweak a word if you want, and send. On a quiet weekday morning that is ten minutes of work.

The list is ranked by value, so the client who usually spends $600 on a visit comes before the one who buys a candle. You set the rules once, for example how long after a purchase to say thank you and how many quiet months make a regular worth a call.

New in

Arrivals matched to clients

New stock carries tags like denim, cashmere or a designer name. Clients who bought the same tags, in sizes you have, show up with the piece suggested.

Held item

Holds and special orders

Every hold and special order gets a date. When it arrives or the hold is about to expire, the client lands in the right person's feed.

Birthday

Birthdays and dates

Birthdays, anniversaries and the holiday a husband shops for every year become reasons to reach out a week early, not a day late.

After purchase

Thank you notes that sell

A few days after a big purchase, a short personal thank you. It is the message clients remember, and it often opens the next visit.

Gone quiet

Regulars drifting away

Good customers who have not been in for a while surface with a real reason to reconnect, never a blanket discount code.

Online cart

Shopify carts with a name

If you sell online, abandoned carts and wishlists from known clients go to a person on your team instead of an automated email.

Associate completing a sale at the point of sale counter while the client profile is open on a tablet

What a CRM for boutiques should remember

A receipt says a customer bought a $240 dress. It does not say she wears a 6 in dresses but an 8 in pants, avoids yellow, loves one particular denim brand, has a daughter who shops with her in December and asked to hear first when the wide leg trousers come back. That is what sells the next piece, and it usually lives in one person's head.

Clientele keeps it on one client profile: purchases from your POS and Shopify, sizes per category, brands and style tags, holds and special orders, important dates, household members and every message and visit. Anyone on the team adds a note in a few seconds at the register. Read more about client profiles retail teams actually use.

  • Sizes per category and fit notes, visible before the client walks in
  • Favorite brands, colors and styles as searchable tags
  • Holds and special orders with a follow up date
  • VIP score from 0 to 100 so your best regulars are never forgotten
  • Consent per channel with date and source

Setup

How a boutique gets started in one afternoon

There is no consultant and no implementation fee. Most single store boutiques import their customers after closing and wake up to their first Money Feed.

  1. 01

    Export from your POS

    Download customers and sales as a CSV from Square, Lightspeed, Clover or any other point of sale, or connect Shopify.

  2. 02

    Map columns once

    Tell Clientele which column is the customer, the item, the price and the date. The mapping is saved for next time.

  3. 03

    Pick your rules

    Days after a purchase for a thank you, how long before a regular counts as quiet, how early to flag birthdays. Defaults are filled in.

  4. 04

    Invite your team

    Each associate gets their own feed on the phone. The owner sees every feed and which messages turned into sales.

Boutique CRM options compared honestly

Small boutiques usually choose between four kinds of tools. They do different jobs, and plenty of shops run two of them side by side.

Kinds of customer software small boutiques use

Main job

POS customer list
Checkout, stock, receipts
Email and SMS marketing tool
Campaigns to the whole list or segments
General CRM such as a sales pipeline app
Deals and pipelines, built by you
Clienteling platform such as Clientele
One to one outreach by the people on your floor

Daily list of whom to contact

POS customer list
No
Email and SMS marketing tool
No
General CRM such as a sales pipeline app
If you build it
Clienteling platform such as Clientele
Yes, ranked by value for each associate

Sizes, brands and taste

POS customer list
A notes field
Email and SMS marketing tool
Basic profile fields
General CRM such as a sales pipeline app
Custom fields you set up
Clienteling platform such as Clientele
Sizes per category, tags and purchase history on one profile

Personal texts from the shop number

POS customer list
Rarely
Email and SMS marketing tool
Bulk sends
General CRM such as a sales pipeline app
Add on
Clienteling platform such as Clientele
WhatsApp, SMS and email in one inbox

Clients stay with the shop

POS customer list
Yes
Email and SMS marketing tool
Yes
General CRM such as a sales pipeline app
Depends on setup
Clienteling platform such as Clientele
Yes, with reassignment and full history

Best for

POS customer list
Every boutique
Email and SMS marketing tool
Newsletters and promotions
General CRM such as a sales pipeline app
B2B sales teams
Clienteling platform such as Clientele
Boutiques where regulars drive the year

Keep your POS and keep your newsletter tool. Clientele sits next to them and handles the part they skip, the personal message from someone the client knows. If your shop sells mostly to one time tourists, an email tool is probably enough; once you have regulars worth a text, a clienteling platform pays for itself with a handful of extra visits.

Who it fits

Clientele is built for shops where a good customer comes back several times a year and spends real money: independent women's and men's clothing boutiques, shoe and accessory stores, lingerie and swim boutiques, bridal accessory and occasion wear shops, gift and home decor boutiques, fine wine shops with a collector base (see the CRM for wine shops), and small groups with two or three locations. Shops with a made to measure program use it as a CRM for tailors and custom clothiers. Owners who sell fine jewelry use the same product as a jewelry CRM with ring sizes and anniversaries.

It fits less well if nearly all your sales come from foot traffic you never see again. And if you run a luxury fashion house with dozens of advisors, our fashion CRM for luxury boutiques covers the larger setup.

What it costs

Boutique is $99 a month billed yearly, or $199 month to month, for up to 3 associates in one store and 2,500 client profiles. Brand is $299 a month billed yearly for up to 15 associates across 3 stores and 15,000 profiles, with manager tools and sales attribution per associate. Every plan includes the Money Feed, client profiles, the shared inbox, CSV import and Shopify sync. Compare everything on the clienteling software pricing page, or run the demo above on your own export first.

Boutique sales team on the floor checking the clienteling app on their phones before opening

FAQ

Boutique CRM questions owners ask before they buy

What is the best CRM for a small boutique?

The best CRM for a small boutique is one the owner and one or two associates actually open every day. It should tell you which regulars to text this morning and why, remember sizes and taste, send from the shop number and cost a fixed monthly price. Clientele is built for exactly that, from $99 a month billed yearly.

Do boutiques need a CRM if they already use Shopify POS, Square or Lightspeed?

Your POS already stores names and receipts, so you are halfway there. What a POS does not do is decide whom to contact today. A boutique CRM reads that sales history, adds sizes, favorite brands and notes, and turns it into a short daily list with a message ready. Keep your POS and add the follow up layer on top.

How much does a boutique CRM cost?

Clientele's Boutique plan is $99 a month billed yearly, or $199 month to month, for up to 3 associates in 1 store and 2,500 client profiles. Brand is $299 a month billed yearly for up to 15 associates across 3 stores. General CRMs start lower but leave the setup to you, and enterprise clienteling suites usually quote privately.

Can a one person boutique use clienteling software?

Yes, and a one person shop often gains the most, because the owner has the least time to scroll through customers. The Money Feed does that thinking overnight and leaves a list of five to ten people worth a message, each with a drafted text. Ten minutes over coffee covers the day's outreach.

How do I get my existing customer list into Clientele?

Export customers and sales from your POS as a CSV and upload it. You map the columns once and Clientele remembers the mapping. Shopify and Shopify POS customers, orders and products sync automatically on every plan. Most single store boutiques are set up in an afternoon and see their first feed the next morning.

Can we text clients from the shop number instead of a personal phone?

Yes. Messages go out on WhatsApp from the boutique's business number, by SMS or by email, from one shared inbox. Consent is recorded per channel with the date and source, and Clientele will not send on a channel a client has not agreed to. When an associate moves on, the conversations stay with the shop.

Keep reading

See which regulars to text this week

Upload a customer and sales export from your POS, or start with our sample boutique. In under a minute you see who to contact first, the reason, what the sale could be worth and a message written for each client.

Show my Money Feed See pricing

Plans from $99 a month billed yearly. Subscriptions only, cancel at the end of any period.