For fashion boutiques
A fashion CRM keeps every client's sizes, fit notes, colors and designers in one profile and matches each new collection to the people it suits. Clientele tells associates whom to invite when a drop lands, which piece to hold in which size, and drafts the message.
New in, Autumn outerwear
Double faced cashmere coat in camel
Matched clients, size held
Charlotte Ames
Platinum client
Hi Charlotte, the double faced camel coat came in this morning and I put one aside in your 38. It would sit beautifully over the ivory knit you chose last spring. Would Saturday suit you for a fitting?
Oliver Grant
Gold client
Why fashion is different
A jeweler waits for an anniversary. A fashion boutique has a reason to call every few weeks: pre collections, main collections, capsules, resort, alterations ready, the last pieces in a size before they are gone. The opportunity is constant, and so is the risk of sending every client the same lookbook.
What separates a great advisor is the fitting room memory. She knows that one client is a 38 in jackets and a 40 in trousers, that another wants a longer hem, that a third never wears prints. A fashion CRM has to carry that memory, so any associate on the floor can hold the right size before the client asks, and so the right ten people see the new coat first.
How the moments of a fashion year translate into items in the Money Feed, and what each draft offers.
Fashion moments and the Money Feed reason behind each
Collection drop
Online browsing
Restock or markdown
Quiet season
Personal dates
After a purchase
| Moment | Feed reason | Who appears | What the draft offers |
|---|---|---|---|
| Collection drop | New arrival matches history | Clients whose tags and price range fit the piece | A first look with the size already held |
| Online browsing | Abandoned wishlist or cart | Clients who saved a piece 3 to 45 days ago | Photos, a try on or a hold, from a named advisor |
| Restock or markdown | Wishlist item back or repriced | Clients with that piece on their wishlist | Reserve it before it reaches the floor |
| Quiet season | 180 days since purchase | Good clients who have not bought in six months | What is new that goes with what they own |
| Personal dates | Birthday or anniversary close by | Clients and the people they shop for | A gift idea in the right size |
| After a purchase | Thank you | Clients who bought in the last few days | A short note and care advice |
Every Clientele profile stores sizes per category (clothing, shoes) alongside taste tags for colors, fabrics, designers and styles. Fit lives in notes and tags: petite length, relaxed shoulders, sleeves shortened by two centimeters, prefers high waists. Purchases add to the picture automatically, so after a few visits the profile knows what the client actually buys, not only what she said she likes.
Before a fitting, the associate opens the profile and sees the last three purchases, the sizes, the notes and the conversation so far. If a colleague served her last time, nothing is lost. The details of each field are on the page about the customer profile retail teams rely on.
Partners, children and gift recipients can be linked as profiles with their own sizes, so the client buying a coat for her husband does not need to guess his size, and his birthday can bring her back.
Charlotte AmesWhatsApp
Saturday at 11 works perfectly
Oliver GrantEmail
Could you send the suit in navy too
Nadia PetrovaSMS
Thank you, I will stop by
Charlotte Ames
WhatsAppWhatsApp consent on file since March, in store form
A good drop is a sequence, not a broadcast. The day the collection arrives, the feed puts the best matched clients in front of their own associates, each with the piece and the size. The associate sends a short personal note on the channel the client agreed to, books the fitting and logs it as an in store, virtual or at home appointment.
Replies come back into one inbox for WhatsApp, SMS and email, so the conversation sits on the client profile and not in a personal chat. Read more about digital clienteling with consent per channel.
When the client buys within the attribution window after the message, the sale is credited to the associate. From the Brand plan, managers see which drops and which associates turned outreach into revenue.
A saved coat or an abandoned cart usually gets an automated email. In Clientele it becomes an item for a named associate: three to forty five days after a piece is saved, the client appears in the feed with the piece and a message offering photos, a try on or a hold. For high ticket fashion, a real person beats a reminder email, and the store finds out which online clients are worth a personal relationship.
A single boutique with up to 3 associates starts on Boutique at $99 a month billed yearly, with 1,500 AI written messages a month and 500 SMS. Brands with up to 3 stores and 15 associates choose Brand at $299 a month billed yearly for POS connectors, campaign lists with a consent filter, sales attribution and a manager view. See every plan on the pricing page, or run the clienteling software demo with the sample fashion boutique first.
FAQ
A fashion CRM is client software for boutiques and fashion brands that keeps each client's sizes, fit notes, colors, favorite designers and purchase history, and uses it to tell associates whom to invite when a new collection lands. Clientele adds a daily Money Feed with the reason, the value and a message for each client.
New arrivals carry tags such as cashmere, outerwear, camel or size 38. Clients carry taste tags and sizes from their purchases and notes. When a piece shares tags with a client and fits their usual price range, the client appears in the feed with that piece suggested and a drafted invitation.
Yes. Sizes are saved per category (clothing, shoes) and fit details go into notes and taste tags: petite length, prefers relaxed shoulders, alters sleeves, never wears yellow. Drafts and suggestions can use those details, and every associate sees them before a fitting.
Appointments are logged per client as in store, virtual or at home, with purpose and outcome. Inviting a client to a private appointment is one of the next best actions the feed suggests, especially before a collection reaches the floor.
Shopify customers, orders and products sync on every plan, and online wishlists and abandoned carts become reasons for a named associate to follow up personally. Stores that sell mostly in person import from their POS by CSV, or by connector on Brand and above.
Boutique is $99 a month billed yearly for up to 3 associates in one store, Brand $299 a month billed yearly for up to 15 associates in 3 stores, and Flagship $999 a month billed yearly for up to 50 associates in up to 15 stores.
Upload a client export or use our sample fashion boutique. The demo shows the first five clients to invite, the piece that fits each one and the message to send.
Plans from $99 a month billed yearly. Subscriptions only, cancel at the end of any period.