For independent ski and snowboard shops
A CRM for ski shops keeps each skier's boot size, gear, ability level and tune history on one profile, then gives your team a daily list of whom to contact. Clientele helps you reach the regular who is due for boots or a new board before the season starts and before they order online.
Explore the sample shop or try a customer export from your POS.
The sale after the first boot fitting
Ski and snowboard gear sells on trust. A skier who gets the right boot from your fitter will come back for tunes, the next pair of skis, kids' gear as they grow and a jacket before the trip. The risk is the quiet gap between seasons, when the client is thinking about the mountain and a website is one tap away. Your shop's advantage is that you remember them.
One skier's year, from fitting to the next season
Illustrative purchases in USD, with a reason to reach the client at each moment.
October
Boot fitting
New boots and footbeds, $650. Record last, flex and what the fit fixed.
December
Check in
Ask how the boots feel after a few days. Offer a free adjustment.
February
Tune
Remind her that edges and base are due before spring conditions.
April
End of season
Offer last year pairs and note what she wants next fall.
September
Next season
Invite her in for the new line and the kids' growth swap.
The receipt shows a model and a price. It does not show that the skier has a narrow foot, skis mostly in the East, or has a daughter who outgrows gear every year. Keep those details beside the purchase history so the next suggestion reflects what the client told you.
In Clientele, POS purchases sit beside tags, notes, important dates and past conversations. Use shared client profiles for your retail team so everyone on the floor sees the same history, including the technician and the seasonal staff.
Keep notes practical. "Booked Whistler for March, wants a lighter touring setup" is a note that earns a message in January.
The Money Feed for a ski shop
The daily Money Feed for personal follow-up ranks opportunities from customer history and your rules. Start the day with the skiers most likely to buy and a draft your associate can edit before it goes out.
You can reach the client whose boots are five seasons old, or the one who asked about a touring setup last spring. The message refers to something real, not another storewide sale notice.
These fictional examples show possible conversations and opportunity values, not completed sales.
Money Feed for owner Sam
Thursday, 4 clients to contact
Chris Morgan
Regular client
Chris, it is Sam at the shop. Your boots have had a lot of days on them. Want me to set up a fitting before the new line lands?
Lena Park
Past buyer
Lena, Sam here. The touring skis you asked about came in. Want me to hold a pair for you this weekend?
Rob Allen
Regular client
Maya Cole
Past buyer
Purchase dates show who is near the end of a pair. Contact that client with a fitting offer, not a general promotion.
Log a request while you are talking. When the right model arrives, the next associate can continue without asking the client to repeat it.
When the new line lands, find the clients whose ability, budget and past gear match. Contact those few instead of mailing everyone.
A trip or a growing child in the notes is a reason to talk about the right gear at the right weeks before the date.
Review clients who skipped last season. A tune or fitting offer gives you something specific to discuss beyond price.
Note who tunes every season. Those visits are the moment to mention boots, goggles or a second pair.
A retail POS, an email platform and a personal client book solve different problems. Capabilities vary by vendor, so keep your POS and add clienteling where personal follow-up is the missing piece.
Typical roles of retail software rather than a feature promise for every vendor
Main job
Client context
Follow-up workflow
Operational limits
Best for
| Retail POS and rental software | Email marketing platform | Clienteling platform such as Clientele | |
|---|---|---|---|
| Main job | Checkout, inventory, rentals and tune tickets | Newsletters and automated campaigns | Personal outreach using client context |
| Client context | Receipts and customer fields | Subscribers, segments and opens | Purchases, sizes, gear notes and conversations |
| Follow-up workflow | Depends on POS features | Scheduled sends to a list | Daily ranked suggestions and drafts for associates to review |
| Operational limits | Often thin on notes and reminders | Written for lists, not one to one selling | No checkout, inventory, rentals or tune scheduling |
| Best for | Running the register and the shop floor | Announcements to a wide audience | Regular skiers, fittings and season timing |
If most of your revenue is rentals and one time visitors, a newsletter tool may be enough. Consider Clientele when a few hundred local regulars carry your margin and your team needs help remembering them.
Getting started
Start with the records you trust. Merge duplicate contacts and separate rental walk ins from clients who buy gear before relying on suggestions.
Export customer and purchase records from your POS as CSV files. Map the customer, product, amount and date columns in Clientele.
Tag brands, boot sizes and ability. Add fitting dates, trips and family notes for your top clients first.
Record consent for each channel with its date and source. Set follow-up timing around the season and the tune cycle.
Invite the team, review the feed and edit drafts before sending. Record replies so the next associate has the context.
Clientele fits an independent ski or snowboard shop with a boot fitting process and a few hundred local regulars who carry most of the margin. It suits an owner who knows skiers by name and wants every associate, including seasonal hires, to share that knowledge.
It is not a POS and provides no rental management, inventory or tune scheduling. A shop that lives on rentals and tourists is unlikely to get the same value.
Message only clients who opted in for the channel you use, and store consent per channel with the date and source. A saved phone number alone is not permission to send marketing texts.
Boutique is $99 a month billed yearly or $199 month to month for up to 3 associates, 1 store and 2,500 client profiles. Brand is $299 a month billed yearly for up to 15 associates, 3 stores and 15,000 profiles. See the full Clientele pricing or the clienteling software pricing comparison.
FAQ
The best CRM for a ski shop keeps each skier's boot size, binding settings, skill level and purchase dates on one profile, then tells staff whom to contact before the season. Clientele suits independent ski and snowboard shops where regulars return for tunes, boots and the next board, and every message is reviewed by an associate first.
Contact them when a reason exists: early fall for boot fittings and new season gear, after the first storm for tunes, and at the end of the season for sale pairs. Skis and boots wear on a known cycle, so purchase dates tell you who is due. Specific timing beats a storewide email.
Track boot size and last fitting, ski or board length, binding settings noted by your technician, ability level, favorite mountains, family members who ride, tune dates and channel consent. Clientele keeps these as tags, notes and important dates beside purchase history, visible to your own team.
Clientele costs $99 a month billed yearly or $199 month to month on Boutique, including up to 3 associates, 1 store and 2,500 client profiles. Brand costs $299 a month billed yearly for up to 15 associates, 3 stores and 15,000 profiles. One extra boot fitting a month can cover the entry plan.
No. Keep checkout, inventory, rentals and tune scheduling in the systems built for them. Clientele imports customer and sales records from your POS as CSV files and adds the client memory and daily follow-up those systems lack.
Clientele is a clienteling tool for independent retail with repeat relationships. Ski and snowboard shops fit that pattern because a good boot fitting creates a customer who returns every season. It is not rental or POS software and works best beside the system you already use.
Try the sample shop or bring a customer and sales export. See a daily list of skiers with a reason to contact each one, then decide whether it is useful work for your shop before choosing a plan.
Plans from $99 a month billed yearly. Subscriptions only, cancel at the end of any period.