For independent lingerie and bra fitting boutiques
A CRM for lingerie stores keeps each client's size, brands, fit notes and fitting date on one private profile, then gives your team a daily list of whom to contact. Clientele helps you reach the regular who is due for a refit before she orders her usual style online.
Explore the sample shop or try a customer export from your POS.
The sale after the first fitting
A client who trusts your fitters buys several bras a year, plus sleepwear, hosiery and gifts, and sends her friends. At $75 a bra, three purchases is already $225 before anything else. The risk is the quiet gap when her size changes or her favorite style wears out and the next order goes to a department store or a marketplace, because nobody at your shop reached out.
Your best fitters remember who needs a wide band, who is nursing and who found the one style that finally works. A new hire remembers none of it. A CRM puts that knowledge in front of whoever answers the message, so the reply sounds like the person who did the fitting.
One client's first year, from fitting to the next refit
Illustrative purchases in USD, with a reason to reach the client at each moment.
Week 1
First fitting
Two everyday bras, $150. Record brand, size and what the fit fixed.
Month 2
Check in
Ask how the fit holds after a few washes. Mention the sister style.
Month 4
Occasion
Mentions a wedding in the fall. Offer a strapless and matching set.
Month 6
Replacement window
Everyday bras show wear. Suggest the same style or its update.
Month 9
Refit
Size may have changed. Invite her for a fitting and new sleepwear.
The receipt shows a style and a price. It does not show that the client needs a wider band, prefers wire free, or struggles with straps slipping. Keep those details beside the purchase history so the next suggestion reflects what she told your fitter, not only what she bought.
In Clientele, POS purchases sit beside tags, notes, important dates and past conversations. Use shared client profiles for your retail team so everyone on the floor sees the same history. Brands and sizes work as tags, fitting dates and replacement windows go in important dates.
Keep notes practical and respectful. "Wedding in October, wants a strapless in ivory" is a note that earns a message in August.
The Money Feed for a lingerie store
The daily Money Feed for personal follow-up ranks opportunities from customer history and your rules. Staff see the client, the reason, a potential sale value and an AI draft to review. Confirm stock before offering a specific size.
You can reach the client whose everyday bras are eight months old, or the one who asked about a strapless before her wedding. The message refers to something real, not another storewide sale.
These fictional examples show possible conversations and opportunity values, not completed sales.
Money Feed for owner Dana
Thursday, 4 clients to contact
Priya Nair
Regular client
Priya, it is Dana at the shop. It has been a while since your fitting. Want me to set aside the updated version of your style and book a quick refit this weekend?
Tom Becker
Gift buyer
Tom, Dana here. The robe you asked about is back in stock. Want me to hold it with a gift box for the weekend?
Ellen Cho
Regular client
Mark Ellis
Past buyer
Purchase dates show who is near the end of a style. Contact that client with a specific style, not a general promotion.
Log a request while you are talking. When the right style or size arrives, the next associate can pick up the conversation without asking her to repeat it.
When a new collection lands, find the clients whose fit notes, budget and past styles match. Contact those few instead of mailing everyone.
A wedding or trip in the notes is a reason to talk about the right style and matching pieces, at the right weeks before the date.
Review clients who have not been in for a while. A refit offer or a new fit option gives you something specific to discuss beyond price.
Note which clients wear a single style daily. Suggest a second for rotation, which also extends the life of both.
A retail POS, an email platform and a personal client book solve different problems. Capabilities vary by vendor, so keep your POS and add clienteling where personal follow-up is the missing piece.
Typical roles of retail software rather than a feature promise for every vendor
Main job
Client context
Follow-up workflow
Operational limits
Best for
| Retail POS | Email marketing platform | Clienteling platform such as Clientele | |
|---|---|---|---|
| Main job | Checkout, size run inventory and returns | Newsletters and automated campaigns | Personal outreach using client context |
| Client context | Receipts and customer fields | Subscribers, segments and opens | Purchases, sizes by brand, fit notes and conversations |
| Follow-up workflow | Depends on POS features | Scheduled sends to a list | Daily ranked suggestions and drafts for associates to review |
| Operational limits | Often thin on notes and reminders | Written for lists, not one to one selling | No checkout, inventory or fitting appointments |
| Best for | Running the register and stock | Announcements to a wide audience | Regular clients, refits and occasions |
If most of your sales are one time gift purchases, a newsletter tool may be enough. Consider Clientele when a few hundred regulars carry most of your revenue and your team needs help remembering who is ready for what.
Getting started
Start with the records you trust. Merge duplicate contacts and separate gift buyers and wholesale accounts from individual clients before relying on suggestions.
Export customer and purchase records from your POS as CSV files. Map the customer, product, amount and date columns in Clientele.
Tag brands and sizes. Add fit notes, occasions and refit windows for your top clients first.
Record consent for each channel with its date and source. Set follow-up timing around refit cycles and occasions.
Invite the team, review the feed and edit drafts before sending. Record replies so the next associate has the context.
Clientele fits an independent lingerie or bra fitting boutique with a fitting process and a few hundred regulars who carry most of the revenue. It suits an owner who knows clients by name and wants every associate to share that knowledge. Fitting led retailers in other categories can read the CRM for running stores page, and small multi category stores can compare boutique CRM workflows.
It is not a POS and provides no size run inventory or fitting room scheduling. A store that sells mostly discounted basics to one time buyers is unlikely to get the same value. Treat sizes and fit notes as private: limit access to staff who need them.
Message only clients who opted in for the channel you use, and store consent per channel with the date and source. A saved phone number alone is not permission to send marketing texts.
Boutique is $99 a month billed yearly or $199 month to month for up to 3 associates, 1 store and 2,500 client profiles. Brand is $299 a month billed yearly for up to 15 associates, 3 stores and 15,000 profiles. Compare features and messaging allowances on the Clientele pricing and plan limits page.
FAQ
The best CRM for a lingerie store keeps each client's band and cup size, preferred brands, fit notes and purchase dates on one private profile, then tells staff whom to contact each day. Clientele suits independent lingerie and bra fitting boutiques where fitted clients return, and every message is reviewed by an associate before it goes out.
Sizes change with weight, pregnancy, age and wear, and everyday bras lose support over months of use. Record the fitting date and purchase dates, then contact the client as the window closes with an offer of a refit. A message that names her style and brand works better than a storewide sale notice.
Track band and cup size by brand, fitting date, styles tried, fit problems solved, preferred colors, occasion needs such as nursing or post surgery, and channel consent. Clientele keeps these as tags, notes and important dates beside purchase history, visible only to your own team.
Clientele costs $99 a month billed yearly or $199 month to month on Boutique, including up to 3 associates, 1 store and 2,500 client profiles. Brand costs $299 a month billed yearly for up to 15 associates, 3 stores and 15,000 profiles. A few rebooked fittings a month cover the entry plan.
Treat sizes and fit notes as private client information. Give access only to staff who need it, keep notes factual and practical, and message only clients who opted in for the channel you use. Clientele stores consent per channel with the date and source, and drafts are reviewed before sending.
No. Keep checkout, size run inventory and fitting appointment booking in the systems built for them. Clientele imports customer and purchase records from your POS and helps staff plan personal outreach. It does not manage stock, take payments or schedule fitting rooms.
Clientele is a clienteling tool for independent retail with repeat relationships. Lingerie boutiques fit that pattern because a good fitting creates a client who returns for every size change and season. You set the tags and dates that matter to your shop.
Try the sample shop or bring a customer and sales export. See a daily list of clients with a reason to contact each one, then decide whether it is useful work for your shop before choosing a plan.
Plans from $99 a month billed yearly. Subscriptions only, cancel at the end of any period.